New Products

Satisfy your sweet tooth without the guilt with New Direction Cheesecake. With only 200 calories and 6 grams of fat, each slice packs a whopping 27...

Fuel your body with rich, indulgent flavors. Our New Direction Chocolate Caramel Pudding Shake packs 200 calories and 27g of protein in just 7 serv...

Indulge in our Mint Fudge Pudding Shake, packed with 27g of protein and only 200 calories per serving. Perfect for satisfying your sweet tooth with...

Indulge in our Apple Pie Pudding Shake, packed with 27g of protein and only 200 calories per serving. Perfect for satisfying your sweet tooth witho...

Indulge in a delicious and nutritious treat with our Pineapple Apricot Drink! Packed with 27g of protein and only 200 calories per serving, this dr...

Indulge in a delicious and nutritious treat with our Pomegranate Hibiscus Beverage! Packed with 27g of protein and only 200 calories per serving, t...

Indulge in a delicious and nutritious treat with our Orange Mango Fruit Drink! Packed with 27g of protein and only 200 calories per serving, this d...

Experience the deliciousness of Pineapple Apricot Shake Bottle from New Direction! Get 27g of protein in each bottle for a convenient, post-workout...

Experience the deliciousness of Mint Fudge Shake Bottle from New Direction! Get 27g of protein in each bottle for a convenient, post-workout boost ...